24 Jan Hidden Gems: App-Based Startups Making Waves in Europe and the UK
While big names like Revolut and Deliveroo grab headlines, many lesser-known app-based startups across Europe and the UK are quietly transforming industries and improving lives. These innovative companies show that you don’t have to be a household name to make a big impact.
Here are some of the under-the-radar success stories:
🌿 Too Good To Go (Denmark)
Tackling food waste, this app connects users with surplus food from local restaurants and shops at discounted prices. Its simple yet impactful mission has expanded across Europe, making sustainability accessible to all.
🚲 Cowboy (Belgium)
Aiming to reshape urban mobility, Cowboy designs smart electric bikes that pair with an app for seamless navigation and tracking. This eco-friendly solution is gaining popularity in major cities across Europe.
🏢 Wysa (UK)
Wysa offers mental health support through an AI-powered chatbot. Affordable and discreet, it provides a lifeline to individuals who may not have access to traditional therapy, with users praising its accessibility.
🎨 Canva (Europe Team)
Although known globally, Canva’s European team has been instrumental in scaling its design-focused platform. It empowers creators to make stunning visuals with ease, and its app is a favorite among freelancers and small businesses.
🛍️ Depop (UK)
While less prominent than Vinted, Depop has carved out a niche as a trendy second-hand marketplace. Its focus on Gen Z aesthetics has helped it grow into a vibrant community for fashion enthusiasts.
🚑 Cera (UK)
This healthtech app connects users with professional carers and home healthcare services. By leveraging technology, Cera simplifies access to quality care, especially for elderly users.
Lessons from These Hidden Gems
1️⃣ Niche Focus: These startups succeed by addressing specific needs with tailored solutions.
2️⃣ Social Impact: Many focus on sustainability, wellness, or community, aligning with current consumer values.
3️⃣ Tech as an Enabler: Their apps simplify complex processes, making them accessible to all.
Europe and the UK continue to foster a thriving startup ecosystem where lesser-known innovators are breaking new ground. These stories remind us that success doesn’t always come with a spotlight—it comes with vision, execution, and a deep understanding of the problem you’re solving.
Which lesser-known app-based startup do you admire? Let’s celebrate the hidden innovators!